Don’t Throw Old Hats Away – Colorite Them

Options for the thrifty hat shopper, offered by the Skidmore Drug Company and published in the March 16, 1921 Skidmore News (Skidmore, Missouri), page 5:

Illustrated advertisement for Colorite from 1921 shows a woman looking at two hats.  Text of ad follows.
Ad for Colorite for hats, sold at the Model Drug Company of Skidmore, Missouri. Skidmore News, March 16, 1921, p. 5.

Ad reads, “Don’t throw old hats away — Colorite them. Come look at our color card and pick out the colors you like. Color your old straw hats and make them look as good as new. It is a liquid easily used by anyone. In sixteen colors to meet every taste. Make your old hat match your new dress. Colorite: Colors Old & New Straw Hats. Jet Black (Gloss), Navy Blue, Cerise, Lavender, Dull Black, Cadet Blue, Burnt Straw, Old Rose, Cardinal Red, Victory Blue, Brown, Gray, Yellow, Sage Green, Violet, Natural. Refuse the imitation and be sure of the results by insisting on Colorite. Model Drug Company, Skidmore, Mo. Plain Figures, “S. & H.” Stamps.”

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