From the May 29, 1913 edition of the Skidmore New Era (Skidmore, Missouri), page 1:
W. J. Hitchcock, while returning from Maryville Tuesday evening happened to a little accident with his car. He drove up behind a four-horse team and in turning around them, the horses shied, causing Mr. Hitchcock to turn out into a ditch which sprung the axle and otherwise broke some parts of the car. He managed to bring the car in to the Loucks Garage at Skidmore where he left it for repairs.
Ad reads, “Take a spin in one of our cars! We rent cars. We have all sorts of autos for business, pleasure and quick service. You can rent cars by the hour, day or month. Special rates. Come in and talk your auto needs over with us. You don’t have to walk if you don’t own a car. We can rent you an auto very cheaply. See us about this right away. We are also agents for Marathon, Overland and Cadillac automobiles. Let us demonstrate to you before you buy. Loucks Garage.”