True Spirit of Thanksgiving, 1923

For some, the true spirit of Thanksgiving might just involve a new suit of clothes.  From the November 22, 1923 Skidmore News (Skidmore, Missouri), page 5:

Ad, "The true spirit of Thanksgiving." Text follows.
Advertisement for the Junction Mercantile Company of Burlington Junction, Missouri, 1923.

Ad reads, “The true spirit of Thanksgiving is more than a matter of sentiment. It is the outward expression of the right mental attitude, a sense of well being, and the knowledge that others think well of us. The opinion of others is the result of their impressions, and these, naturally, are influence considerably by your personal appearance. A suit of clothes selected from our big line, instills a pleasant, wholly satisfying feeling that one’s outward appearance is all that it should be. They will daily increase your self confidence, and your appreciation of fine quality. Junction Mercantile Co., Burlington Junction, MO.”

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