The ABC of Flour

When you buy flour, you naturally want to buy the best — Bulte’s Best Hard Wheat Patent Flour — sold by Barrett, Stoolfer & Owens of Skidmore, Missouri.  From the April 1, 1909 edition of the Skidmore New Era, page 7:

Ad for Bulte's Best Flour. Text of ad follows.
Bulte’s Best Flour, as sold by Barrett, Stoolfer and Owens, Skidmore, Missouri, in 1909. (Skidmore New Era, April 1, 1909, page 7)

Text of ad reads, “The A B C of Flour. Bulte’s Best Flour, Bulte’s Best Hard Wheat Patent. B stands for Bulte’s, Best flour in town. U stands for users of it all the year ’round. L stands for less flour it takes to make cake. T stands for trouble you avoid when you bake. E stands for eaters, who eat it with zest. S stands for sterling, the quality of Bulte’s Best. B stands for bread made from Bulte’s Best. E stands for Ease with which it stands the test. S stands for satisfaction for those who use this flour. T stands for the throng that buys it every hour. Yours for better bread, Barrett, Stoolfer & Owens.”

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