When you buy flour, you naturally want to buy the best — Bulte’s Best Hard Wheat Patent Flour — sold by Barrett, Stoolfer & Owens of Skidmore, Missouri. From the April 1, 1909 edition of the Skidmore New Era, page 7:
Text of ad reads, “The A B C of Flour. Bulte’s Best Flour, Bulte’s Best Hard Wheat Patent. B stands for Bulte’s, Best flour in town. U stands for users of it all the year ’round. L stands for less flour it takes to make cake. T stands for trouble you avoid when you bake. E stands for eaters, who eat it with zest. S stands for sterling, the quality of Bulte’s Best. B stands for bread made from Bulte’s Best. E stands for Ease with which it stands the test. S stands for satisfaction for those who use this flour. T stands for the throng that buys it every hour. Yours for better bread, Barrett, Stoolfer & Owens.”