Family and local history for Skidmore and northwest Missouri.
The local paper believed strongly in the power of advertising. It often exhorted local businesses to support the paper, the town, and their own trade by advertising, but some still didn’t see the need. Here’s an argument in favor of… Read moreFaith in Advertising
The Skidmore Standard had arranged to entertain its subscribers – current and potential – at the end of April 1899. The snow was finally gone, and the paper had been encouraging readers join them in a celebration of spring on… Read moreUps and Downs
The Skidmore Standard arranged with Prof. Cooper Sampson to hold a balloon ascension and parachute jump to celebrate the start of its fifth year. In the weeks leading up to the event, the paper published large ads and small in-page… Read moreGrand Balloon Ascension