Nothing says “stability” like a nice concrete walk. From the May 30, 1912 Skidmore New Era (Skidmore, Missouri), page 4 (click image to enlarge):
Ad reads, “Stability is the thing we admire in men and in material things most appreciated. It is discouraging after spending our good hard earned money for things we very much need, and then at the end of a few months to see nothing but rust, rot and decay. Our goods are like the law of the Medes and Persians, They Change Not. So come in and buy our goods and be happy all your days. Our blocks make the best silos, caves, cellars, porches, and foundations of any material. Our fence posts are the best looking post on the market and will be monuments to our memory when we are gone. Nothing adds more to the beauty and convenience of a home than nice cement walks. It has been proven by actual test that cement feeding floors pay for themselves in one season. Then every rod of tile property laid is worth more than ten times its cost. Our stock of blocks, posts, brick, sewerage, well tile, drain tile, crushed rock, sand and cement is always full and of the best, and our prices right. We want to see you and talk business. J. C. Spahr.”