Honest Mechanics at the Skidmore Garage

It seems as though worry about honest car repair service began almost as soon as the automobile became popular. Here’s some evidence to back up that theory from the May 5, 1921 edition of the Skidmore News (Skidmore, Missouri), page 5:

Advertisement is illustrated with drawings of cars and smiling mechanics. Text of ad follows.
Skidmore News, May 5, 1921, page 5. Skidmore Garage (Skidmore, Mo.)

Ad reads, “Honest overhauling. Occasional overhauling is an important part of the care of your car. There are few mechanisms more delicate than the engine — more responsive to proper attention. A distrust of the men to whom he must trust his car often leads the motorist to neglect necessary overhauling. It is not so with our patrons. Their confidence in us is a matter of course. It is never abused. Proper work properly priced. Everything needed is done. Nothing unnecessary is done. Whatever is done is done skillfully and promptly. The result is satisfaction to you. We welcome any job — any investigation of either our methods or our prices. Prompt service, certain satisfaction. ‘Service that Satisfies.’ Skidmore Garage Co. G. Oto Riley, Proprietor.”

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