Good Things in Store

When one’s store has an improved stock of goods, one wants to advertise.  Click the image to view a larger version of this impressive ad for new things in fancy silk collars, belts, carpets, skirts, dress goods, and spring capes.

Ad for Sewell Brothers and Montgomery is illustrated with small drawings of two fashionable women. Text of ad follows.
From the April 20, 1900 Skidmore Standard (Skidmore, Missouri), page 1.

Ad reads, “The Good Things in this store are limited to the store’s capacity. Some time since, we promised our friends an improved stock of goods — we are fulfilling that promise — stocks are larger, assortment better, and many new lines added entirely. Bigger, better quarters, new spring goods in all their beauty, low prices, and efficient service, will give pleasure and economy to all friends and visitors alike. Spring capes – we are showing the handsomest line of spring capes we, or anyone else has ever offered you in this section. Our line is complete; not a thing will be found wanting. Prices range from $2.00 to $6.00. Dress goods. New dress goods, handsome, stylish, good wearing, low priced. Poplins, Eng. Tweeds, Coverts, Home Spuns, and Novelties in dress patterns. A handsome line of Silk Crepons and Creponetts for skirts. New things in fancy silk collars. Belts. Pulley belts. Pulley belt rings. Dog collar belts. Skirts. We have recently added a line of made skirts. The many remarks of approval from the ladies prove that we have an exceptionally strong line perfectly hanging, perfectly finished — any length. Your choice — brown, tan, blacks, blues, grays. 50 cents to $5.50. New shirtwaists. It would be funny indeed if we could find a taste we could not please with our assortment of shirt waists — a new line complete — not an old one in the entire lot. Becoming enough to please anybody. Tasteful enough to please you. We would rather show them than attempt to describe them. Ask to look at them — 50c to $1.50. Carpets. We can save you 10 to 20 per cent on your carpets. We sell from samples — new line just in. Tapestry Brussels, Wilton velvets, Moquette, Axminster. Take a look at our samples. We can get them for you and have them made in a day if you want it. Sewell Bros. & Montgomery.”

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