We confess that when we saw the above advertisement, we were charmed by a “tasteless” tonic that cured what ails one for a mere fifty cents. Then, we ran across the ad below and decided to thank our lucky stars for more modern treatments.
First ad text reads, “For Malaria, Chills, and Fever the best prescription is Grove’s Tasteless Chill Tonic. The formula is plainly printed on every bottle — hence you know just what you are taking when you take Grove’s. Imitators do not advertise their formula knowing that you would not buy their medicine if you knew what it contained. Grove’s contains Iron and Quinine put up in correct proportions and is in a Tasteless form. The Iron acts as a tonic while the Quinine drives the malaria out of the system. Any reliable druggist will tell you that Grove’s is the Original and that all other so-called Tasteless Chill Tonics are imitations. An analysis of other chill tonics shows that Grove’s is superior to all others in every respect. You are not experimenting when you take Grove’s — its’ superiority and excellence having long been established. Grove’s is the only Chill Cure sold throughout the entire malarial sections of the United States. No Cure, No Pay. Price, 50c. Makes children and adults as fat as pigs.”